In a move toward transforming Nigeria’s tourism future through strategic youth empowerment, the Association of Tourism Practitioners of Nigeria (ATPN) has officially adopted the Tourism and Hospitality Mentorship for Development Brand (TMD Brand) as its national mentorship and youth development initiative.

The announcement was made on July 4, 2025, during the Hospitality and Business Summit (HBS) at Eko Hotel and Suites, Lagos.
As part of this milestone event, the President of ATPN, Prince Adetunji Femi Fadina conferred a honorary membership of the association on Marvellous Dada, the founder of TMD Brand in recognition of his outstanding contribution to youth capacity building in the tourism and hospitality sectors. “Our future rests in the hands of prepared youth,” stated Prince Fadina. “By adopting TMD Brand under the Office of the President, we’re institutionalizing mentorship. I personally invited Marvellous Dada to the Oba Timothy Oloyede Fadina Centre for Art, Culture and History of Awori to discuss this adoption, and I can assure you that capacity development will commence immediately in collaboration with Dinat Vocational Academy. Through this adoption, Fadina said, all student attendees of the HBS 2025 have now been inducted as ATPN student members under the TMD Brand mentorship structure — marking the beginning of a robust, structured pipeline for developing the next generation of tourism professionals in Nigeria.