Partnerships and collaborations are key to propelling the global business events sector. This is the sentiment as the South African National Convention Bureau (SANCB) heads to showcase South Africa’s business events capabilities at IBTM World in Barcelona, Spain.

Taking place from 29 November to 1 December, IBTM World will bring together over 3000 destinations and 15 000 industry professionals from over 100 countries across the world with the sole purpose to meet and create better business results for the Meetings, Incentives, Conferences and Exhibitions industry.

Ahead of IBTM World, the SANCB will partner with IBTM World’s Association Leadership Forum (ALF) to host global associations for an engagement that aims to bring the association community together to partner and share knowledge for the advancement of the business events sector.

“The SANCB is committed to business events and capacity building particularly post the pandemic, ensuring that we are rebuilding and strengthening together as the globe.  Through our partnership and collaboration with the ALF, we are demonstrating the strength that comes with working as a collective in achieving a common goal, in this case the goal is to emerge stronger, whilst showcasing our resilience as a business events sector to continue thriving, for the advancement of business events globally and in Africa,” says Zinhle Nzama, Acting Chief Convention Bureau Officer at the SANCB.

The South African delegation, led by the South African National Convention Bureau, comprises of 18 exhibitors including three SMMEs, and will showcase the country’s diverse services.

Nzama said that the SANCB has attended a few other global platforms to showcase South Africa’s business events offerings and it will use the IBTM World platform to further showcase to the global community the strides it continues to make in the business events sector.